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For optimum vitality, your skin requires:

Exfoliation & Cleansing

Moisturization & Hydration

Protection from the Elements

Nourishment & Attention

Exfoliation & Cleansing

Your entire blanket of skin sheds 30,000–40,000 dead cells every minute, making regular cleansing and exfoliation essential for removing buildup, unclogging pores, and allowing your skin to better absorb moisture and nutrients.

Using tools like body brushes, loofahs, scrub towels, and gentle scrubs helps keep your entire blanket of skin clean while allowing you to treat more delicate areas with extra care. Always choose a gentle cleanser that preserves your skin’s microbiome, which supports immunity, reduces inflammation, and helps maintain a healthy, radiant blanket of skin.

Moisture & Hydration

Daily moisturizing helps maintain your skin barrier, supports long-term skin health, and keeps your skin resilient and radiant at every age. Hydrated skin is softer, smoother, more elastic, and quicker to repair itself. The result is healthier, more protective, vibrant, and more youthful-looking skin.

Nighttime is an especially important time to moisturize. At night, your skin's natural repair processes kick into high gear with research showing that many repair mechanisms peak during evening and overnight hours. During this time, your body loses more water, and your skin becomes more receptive to topical applications. Before going to bed, apply moisturizer to your entire blanket of skin.